Business Process Management

Ian used to work in BPM and now works in virtual worlds and is amused that these things are now coming together.  It’s all about people – BPM and virtual worlds, everything.  Combine services and people to do a piece of business – SOA – People Information Process.

BPM with Virtual Worlds
What is it you’re trying to do.  V. different having a VW as an end touch point for your customers to having a VW for doing business.  Very different for VW providers too.

Chain Model of Needs
Expressiveness, Communcation and Instrumentation
Depends on what you are trying to do as to how things flow between them.

Ian talking about virtual business center )  Nice slides.  Customer touchpoint.  Ian is making point that it’s integrated into our regular processes.  Note we even have Siebel tactic codes for leads!

Internal Communication
Often treated as a side project. VW has to be integrated into the workflow of everyday business life.  Treat it as you treat email system, IM etc.  Ian gives cattail example – IBM’s social filesharing app, which can be easily pulled into IBM’s internal Metaverse project as same login is used for both systems. Also mentioning instant VW comms as part of IM – IBM’s recent announcement.

Virtual Worlds as the Business
As a service provider or tool vendor this is business as usual.
Opensim is a good fit for IBM – open and interoperable.

Innov8 – a BPM simulator

Ian talking about holistic view of business and business dashboards.  Is best way to find out about your business a spreadsheet at the end of the month or a living breathing model.

Understanding your business – the future
VW visulization of the entire holistic view of your business in realtime.  Think mirror world, but with the business/IT as the model to mirror.

Eating the IT Elephant
Not about VW, but able to use dynamics of a virtual world to communicate the details outlined – physical, business services, Data/Component Entities, SOA view, Complete view. Gives you a model that you can use to explain things to people.

To quote Douglas Adams. “Space is big.  You just won’t believe how vastly, hugely, mind-bogglingly big it is.  I mean, you may think it’s a long way down the road to the drg store, but that’s just peanuts to space.”  Virtual worlds can be at the end of a business process, part of the business process or controlling your business process.