Well, I’ve completed week 1 at GPJ and I have to say I’m loving it! It’s still somewhat strange actually working with people after a couple of years of working from home. It’s nice to be able to wander in to someone’s office and talk face to face. I’ve been busy setting up a wide-ranging set of meeting with colleagues, business partners, potential business partners. Every day it’s becoming more and more obvious the huge opportunity that GPJ has with digital experience marketing.
Digital marketing has been very obvious in the news this week with Susan Boyle, the UK’s YouTube sensation, who has managed to prove in 1 week the quote I read today in B2B marketing – “there are no social media experts – no one knows what will work.”